WHAT LIES AHEAD FOR THE FUTURE OF FASHION
For several years, the fashion model the majority of us have become most accustomed with is the fast fashion movement. Think of Zara with their lead time of just days from design to shop-floor, or Primark with their pile high and sell cheap strategy. The fact is, as consumers we’ve been conditioned to want more and to want it for less. However, cracks are appearing in this archetype as consumers come to reject fast fashion on both moral and environmental grounds, not to mention the renewed strive for a quality level not widely associated with the fast movement. It’s a small turning of the tide, but it’s rapidly gaining momentum and has many in the fashion industry questioning just exactly what lies ahead for the future of fashion . Here we break down the three biggest factors influencing today’s most common fashion model as we know it. The end of over consumption “Does this spark joy?” Marie Koni picture by: Igor Ovsyannykov The fast fashion movement pivots on...