START-UP SCENE FOR FASHION BRANDS IN UAE
The start-up scene for fashion brands in the UAE is getting bigger and bigger, with local and independent retailers delivering unique and innovative designs that challenge the offerings of well-known, multi-national brands. However starting up a fashion business in the UAE is not an easy task. Not only do designers face tough competition from other local designers but also international brands with huge market shares. Whilst many designers in Dubai have the passion and skills to create beautiful clothing, they often lack the business knowledge and support networks to execute their plans and make their fashion brands a success. The gaps in the UAE Market In order for fashion start-up brands to be successful, designers have to complete the tricky task of spotting a gap in the UAE market. A lot of research is required to make sure your product is special and different from the hundreds of other collections out there. Remember you are not only com...